A Mid Sussex Times information story about Boots closing for a short while has sent tremors through Twitter addicts and websites.
The brief story and picture at www.midsussextimes yesterday (Monday) has scored more than 46,000 hits.
It has been copied on to websites, debated on radio, made Page 3 of a national freebie and drawn thousands of comments.
Some of the comments have poked fun at the low-key nature of the story, which told how the lack of a pharmacist had prevented the South Road, Haywards Heath, branch of Boots from opening first thing in the morning.
Middy reporter Phil Dennett, who wrote the story, took the picture and posted it on the website said: “We have had a good laugh in the office. Some of the comments were very funny.
“The reaction, or rather over-reaction, from the media seems rather surreal but it is amusing. It was just put up to inform people of a minor piece of news; no big deal.
“A lot of the comments have said it must have been a rather slow news day. Well, most days are indeed slow hard news days in Mid Sussex, with a very low count of the murders and disasters that make up the diet of newspapers, radio, television and websites. That’s why people love to live here.
“I can only guess that a lot of other people, including at least one national newspaper, must have been having an equally slow day or just had a lot of time on their hands to have taken up the story. But my thanks to them all for the huge number of web hits. That Boots story is a hard act to follow for breaking news but we will do our best.”