Selling Your Home In Winter: Advice from the Experts
Advertorial Feature
It would seem many people think the property market grinds to a halt during winter, and as such leave the marketing of a house or apartment for sale until spring. However, provided some general guidelines are followed, there is no reason to miss out on the potential business of a keen buyer, as Estate Agency partner David Henderson from Strutt & Parker points out:
Keep expectations realistic
The winter months will generally see fewer people looking for homes, so you should not expect the same volume of prospective buyers to visit your property. Conversely, this also cuts down on the number of people who say they are looking to buy but – in reality – are not in an established position to purchase. This means the visitors you do welcome are likely to be better prospects.
First impressions
First impressions of a property are vitally important. Sellers need to make a substantial effort to keep the exterior of the property attractive, even in winter. Gardens are never quite the same in winter as spring or summer, but you should ensure everything is tidied, damp leaves are cleared, and plant pots and furniture are orderly. This prevents a garden looking sad and unkempt.
Access all areas
Buyers will not be able to fall in love with your property if they cannot get in. In the wake of harsh winter weather, make sure pathways, driveways and kerbs are gritted and kept clear of snow and ice. Doing so will add to the impression that your home is well cared for and maintained, and will also reduce the potential mess visitors may bring inside when they visit.
Make the most of light
Natural light often plays a huge part in selling a property and is all the more important – and scarce – during winter. The days are shorter and often the weather is dull and overcast, so be sure to make the most of what light there is. Ensure windows are washed and the interior surfaces are grime-free. Clean curtains and blinds and make sure these are open as wide as possible for daytime viewings. Take the time to clean lamp and light fittings, and consider using a higher wattage bulb to increase the available light in darker properties.
Use the season to your advantage
A frosty, chilly winter is the perfect opportunity to show off features like fireplaces and cosy rooms in your home. Making potential buyers feel warm and snug will help them to feel ‘at home’ and create a desirable air about your property. For a vacant property, ensure the heating is activated to warm up the home before viewings (this will also reduce the risk of damage occurring through frozen pipes).
Although not considered the prime period for property sales, it’s still quite possible to sell your home during the winter, and surprisingly deals can be completed very quickly. It is not uncommon for sales to go to respective first bidders during the short winter months.
For more advice and latest news affecting the housing property market, visit www.struttandparker.com
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Weather for Haywards Heath
Wednesday 19 June 2013
Today
Sunny spells
Temperature: 14 C to 26 C
Wind Speed: 10 mph
Wind direction: East
Tomorrow
Light rain
Temperature: 12 C to 21 C
Wind Speed: 10 mph
Wind direction: South east
