Brewery near Ditchling launches ale in memory of Dame Vera Lynn

The brewery, which is located at the foot of the South Downs National Park, has released The Dame, an exciting new limited 4.2 per cent ABV amber ale.

Dame Vera sadly died on June 18, this year, at the age of 103.

Bob Emms, CEO of Bedlam Brewery, said: “We were deeply saddened to learn of the death of Dame Vera earlier this year, who leaves so many wonderful memories of the positive messages she portrayed during a dark period in our nation’s history.

“Given the challenges we’re all again facing, we thought we would produce The Dame to enable our customers to raise a glass in her memory and look forward to better times.

“The imagery we’ve created combines local landmark Ditchling Beacon with a field of poppies, both of which were dear to Dame Vera’s heart.

“So here’s to you Dame Vera, thanks for all the memories you have left us with and on your behalf to all of our customers – keep smiling through!”

The Dame will be available direct from Bedlam Brewery between early October through to the end of November in draft cask ale in Sussex, Kent and London, as well as 500ml bottles nationwide.

Twenty pence from every bottle or pint sold will be donated to a charity selected in consultation with Dame Vera’s family, who are supportive of the initiative.