The new president of the South of England Agricultural Society has spoken of the need for sustainability in farming.
Clare Scheckter, who runs a farm and educational centre with husband Jody, a former Formula One champion, will be the figurehead of the society which runs the South of England Show at Ardingly in June.
“The future shape and sustainability of Britain’s countryside and rural economy will rely heavily on the imagination, innovation and enterprise of the next generation,” she said.
“With more people to feed, less space to grow food and more competition for resources – new thinking, new technology and new ways of working will be crucial to our ability to feed the nation in the future. Our chief aims are to celebrate achievement and inspire innovation.”
Michael Lambert, chairman of the society said Clare’s experience and remit make her the ‘perfect champion’ for our theme for the year – The Next Generation.
The society will be promoting activities to attract young people into countryside careers by raising awareness of the wide range of opportunities available.