A Haywards Heath opticians put the focus on raising awareness and funds for Alzheimer’s Society and supporting World Alzheimer’s Day by holding a cake sale.
Scrivens Opticians & Hearing Care at 86 South Road backed the cause as part of its ongoing support for Alzheimer’s Society, its chosen charity for this year.
There is growing evidence of a link between uncorrected hearing loss and dementia, including Alzheimer’s. As part of its partnership, Haywards Heath branch employees have been trained as Dementia Friends in a drive to change people’s perceptions of the condition.
Branch manager, Rachel East, said: “Dementia touches so many families and World Alzheimer’s Day gave us a chance to raise awareness of the charity and the need for funds for research and support.”
As part of its fundraising activities the branch has also pledged to donate £1 for every hearing screening during 21 to 26 September.
“Our hearing screenings are free of charge and we want to encourage people over 40 years of age to have regular hearing checks as they do eye tests. So we thought this would be a great way to do both and fundraise for our chosen charity,” said Rachel.
Alzheimer’s Society is the leading support and research charity in the UK for people with dementia and those who care for them. In the UK, 225,000 people will develop dementia this year, with 850,000 people already affected. The Society estimate 23 million people have a close friend or family with dementia.
Scrivens Opticians & Hearing Care was established 76 years ago and has 178 stores in England and Wales, with 1,000 employees.
Reportand picture contributed by Lorna Bishop.