A local twist on the SoCal look

Artist Anon - which makes and sells urban apparel from the newly-refurbished West Pier arches on Brighton seafront - is fighting back against the idea that we should all wear America or Japan on our clothing. It aspires to a unique take on the "SoCal" (Southern Californian) and vintage look - "with a twist of Brighton madness".

It was 2012 when Mars Miller founded Artist Anon, originally an online enterprise selling and making t-shirts from the spare bedroom in his house. He said: "We progressed on to sell our wears at all the fantastic local festivals and events in and around Brighton. Bringing us to where we are now, being privileged enough to have graduated to our own fantastic shop on Brighton's seafront."

A lot of stock is still made on the premises, allowing customers to choose from the t-shirt range and have them made up in pretty much any colour or size. Children can also design their own t-shirts, drawing a sketch on a table in the shop and including their own name.

Keep an eye out and you're sure to see Artist Anon creations on a street near you.

For more information, visit: www.facebook.com/artistanon. Follow @ArtistAnon_

Visit Artist Anon at 50-51 King's Road Arches, Brighton, BN1 2LN